It used to be you got a great design, and you were set. Maybe not any longer.
Now you need to think about search, social media which might include Twitter, Instagram and even Yelp
When we started in business, one of our first clients stressed how imporstant it was to be on search engine.
We barely comnpleted two or three pages and there they were already on Alta Vista.
Those days are way, way in the past. Do you even remember Alta Vista?
Search Engines now index billions of pages, searched by millions of people.
Do you really care if a lot of them visit your sight, or would you rather have visitors more likely to become leads.
This is a critical area. Your design and the look and feel of your web site represent an important extension of your overall branding efforts.
A significant portion of your site visitors are visually oriented, and will remember or reject your your site purely on its appearance. Of course, an equally significant number of people will need to absorb your content. Both design and content matter.
You've developed a great graphic design team, and their work for the design of your web site is outstanding. Now it gets complicated.
That terrific design must be translated into a very different medium. Imagine your business card. What if every single time you gave it to someone, it changed size depending on the person receiving it; that's what the internet has become, used by people at their desktop and on tablets and on their cell phones.
Will your web site and that great design work everywhere? Will your most important content appear prominently on an iPhone?
If getting ranked on Search Engines is important to you, then the design portion of developing your web site just got a whole lot more complicated. It's not a print brochure. Search Engines cannot see logos, and have no memory of branding or appreciation of beauty.
Search Engines only see content which is why you hear the phrase, "Content is King."
But content for humans and content for robots are not the same thing. Your content must be written for both.
It must be compelling and tell a story humans can understand and to which they can relate, and it must be written so a robot understands what your site is about. And if you want to rank high on the robot's engines, the content must feed them a diet they can understand and use.
Landing pages are created to address two very specific reasons and they are not unrelated to each other.
The first is that when people use search engines, they are often searching very specifically. This means, if they are bicycle riders, for example, and they are looking for bike cleats, they will very often search for a specific brand, not merely the broad category "bike cleats"
Also particulary when arriving at your site as a result of a search, they will expect that brand of cleats. If all searches bring people to your home page, they may be disappointed in their search, and perhaps mistrust your site.
We have worked with people who got very good search activity, but very little clicking deeper into their sites. Almost always this was due to wanting the search results to lead to the home page. They got lots of traffic but very few leads.
At Vega Web Designs we have a blend of artistic and real world practical experience. And while we specialize in web site development and search engine optimization, we do that by imagining how to turn your vision into practical solutions.
How we help
It's also about staying current in the craft and purpose of your field. The velocity of change in Web site development is huge. Producers such as us, must keep up with the pace of change to be sure our work reflects well on you. A web site which does not appear current, is not helpful.
How we help
Did you know most people spend about one and on-half seconds on any page of your web site?
Even if you take them by the hand (or more realistically, direct them over the phone), a second and a half.
What are they doing?
Well, who really knows what they're doing. You're job is to make sure you do not interfere with whatever they need in the sort amount of time they are devoting to your home page. It'sot unusual for people to lose sight of this, and common examples can be: