Vega Web Designs
 

Vega Web Designs

We are a small company catering to small and mid-sized businesses.

We have done many projects and worked hard to make our clients successful.

Unlike many of our colleages and competetors we cannot do that wthout substantial input from our clients. We do many interviews to determine goals, desired outcomes, and even failurs. Some conversations might be uncomfortable.

That is why we are really not for everybody.

But if you imagine we might be able to work together, please learn a little about our company.

If you think you already know enough and would like to be in contact, please complete our really short contact form.

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Designing for the Internet

Web Sites are not art. They may be artful, but they are tools typically built to serve commercial purposes. In most cases site owners will need to think about how to find prospects and clients or users. And this is where it becomes very specialized.

If you are starting to build your web site or re-build it, even before you call your graphic designer, take the time to think it through and plan thoroughly.

More than ever, the process of planning and developing a marketing program for your Internet presence, may have significant impact on your investment. The impact on your bottom line will be even more severe if you need to go back to building the site because you began designing before planning for Search Engines, Responsive design and all the other marketing channels.

Following, we offer some ideas to think about.

Paul Rand

"Design is the method of putting form and content together. Design, just as art, has multiple definitions; there is no single definition. Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated."

"A work of art is realized when form and content are indistinguishable. When they are in synthesis. In other words, when they fuse. When form predominates, meaning is blunted. When content predominates, interest lags."

Paul Rand

Design and Graphics

This is a critical area. Your design and the look and feel of your web site represent an important extension of your overall branding efforts. A significant portion of your site visitors are visually oriented, and will remember or reject your your site purely on its appearance. Of course, an equally significant number of people will need to absorb your ontent. So the design and content matter.

If getting ranked on Search Engines is important to you, than the design portion of developing your web site just go a whole lot more complicated than creating a print brochure. Search Engines cannot see logos, and have no memory or appreciation of branding.

  • How we help:
    If we do the design, from the beginning we will ensure the architecture and construction of your web site will never interfere with Search Engine efforts; in fact it will help. If you have a favorite artist, we can work with her so the design does not interfere with your Internet marketing goals. This step is very important; something as small as how you develop your method of site navigation can have a very good or even destructive influence on Search Engine positioning.
Corporate Identification

This is a critical area. Your design and the look and feel of your web site represent an important extension of your overall branding efforts. A significant portion of your site visitors are visually oriented, and will remember or reject your your site purely on its appearance. Of course, an equally significant number of people will need to absorb your ontent. So the design and content matter.

If getting ranked on Search Engines is important to you, than the design portion of developing your web site just go a whole lot more complicated than creating a print brochure. Search Engines cannot see logos, and have no memory or appreciation of branding.

  • How we help:
    If we do the design, from the beginning we will ensure the architecture and construction of your web site will never interfere with Search Engine efforts; in fact it will help. If you have a favorite artist, we can work with her so the design does not interfere with your Internet marketing goals. This step is very important; something as small as how you develop your method of site navigation can have a very good or even destructive influence on Search Engine positioning.
Developing for SEO

For most business people today, developing web sites is no longer about just design. You marketing plans need to be considered and your web site must fold seamlessly into those plans. Your content must be written to convince Search Engines you are delivering authentic and substantive material. The Search Engine robots need believe in you as much as your human visitors.

  • How we help:
    Frankly, we are experts at developing content compelling for people and appropriate for Search Engines. At the same time. We can develop your pages which will turn your graphic designs into Search Engine appropriate material. And we will support all your marketing efforts with appropriate Search Engine content and specific landing pages for specific marketing outreach.
Responsive Development

According to the Pew Research Center, among American adults, 58 percent have a desktop, 61 percent have a laptop, 46 percent have a smartphone, and 18 percent have a tablet. Microsoft predicted that mobile will overtake non-mobile internet use by 2014. And now...

Mobile technologies are changing the way consumers interact online, but many companies are not changing to accommodate their clients. More than half of users will get their primary imformatin about your business on their smartphone. They will buy from a mobile site. This requires that business owners include smartphone use in their develooment plans.

Ignoring responsive web design could be a huge mistake for any business; a bad mobile experience will give your visitors a bad impression of you. How many visitors will you tolerate leaving and going to a competitor if you don't offer a good mobile experience.

Google has decided that mobile is significant enough that websites will be ranked based on responsiveness. This is huge! Now Google will take into account not only content but structure of your website. They will even penalize website which aren't friendly to mobile users.

  • How we help:
  1. It may be hard to imagine, but when designing for responivness, actual placement on the page matters.
  2. We will help with your content to determine how to 'rank' it so it works properly on both desktop and mobil web sites.
  3. We will organize your graphics so they are in the right place and scale to size for any web browser, desk top or mobile.
Content Management

Frequently site owners prefer to manage their own content. They do not want to pay or wait for their web site developer to do the work for them. Frankly, with the exception of how to strategize about the content, it is cheaper and faster over time for site owneres to do it themselves.

A friendly reminder...anything your write will be digested by the search engines. Your content must be effective and this requires writing in something slightly different than expository prose.

  • How we help:
  1. We can install Content Management tools so you can edit all existing pages, even add new pages on the fly;
  2. We will format the Management software so the style and appearance of your pages conforms with the overall appearance of your site;
  3. We can build Event Calanders so you can manage new events without worrying about whether the event has expired and site visitors can sign up for your events. This can be a great tool for lead generation on your site.
  4. With proper planning, you can use the Management software to build your own landing pages.
Strategic Planning

Everything discussed above is Strategic Planning. However here is one very important, not discussed planning issue: you don't know what you don't know.

We often hear people comment that they do not believe they can effectively compete for Search Engine ranking, and they plan accordingly.

  1. They have price ranges in mind for this work which is not within their budget, a very fair and important part of planning;
  2. They've heard stories about a lot of hard work yielding very few results, also a legitimate planning issue;
  3. The technology seems overwhelming, loading with myths and 'factoids' and even the language can be difficult to decipher;
  4. They've approached this using some low cost solutions and gotten low yield results, and do not want to do it again.
  • How we help:
    We know this part of web site development very well, and we do know how tough it can be for clients. If you remove all of the above ideas, and just talk with us about how to approach and plan, we all get surprised by some very low cost and effective ideas. Because without talking about it, we will never know what we don't know now.

Copyright © Vega Web Designs

Vision...
Vision...In the business world, your world, this starts with your dream, and then requires someone to work with you to turn it into a unique format, a web page.

At Vega Web Designs we have a blend of artistic and real world practical experience. And while we specialize in web site development and search engine optimization, we do that by imagining how to turn your vision into practical solutions.

How we help

  • Design sites ourselves or work with your graphics people to translate art into web pages;
  • Work with you to manage content choices so your site works well with all devices, works quickly and is still beautiful;
  • Help you imagine how to move a complicated project through all it's steps;
  • Complete your project on time and to your expectations.

I have worked with Vega Web Designs on many occasions during the past decade. They have not only simplified all my computer based and web based technical needs, they have offered solutions and creative ways of thinking about a situation that has made all of our collaborations a joy and successful. I have not only used their services for our own work but recommend him on every project and client I work with. Their combination of integrity, creativity and insight is rare.
It has been my privilege to know and work with Vega Web Designs for almost 15 years now. My company has used Vega's services to design and implement most of our company websites and repeatedly used them for all updates and modifications to those sites. I have always found Vega to be easy to work with, creative with ideas and technology, and timely in results. They would always bring fresh new ideas and inspirational designs to our projects and present them in a way that was logical and fitting for our Company's needs. They were also very versed in the most recent web technologies, which has helped us stay current in our site design and the way each of our sites works with the various browsers of the day.

Expertise...
Expertise is all about doing it, and having done it. And we've been doing this for a long time, and worked with many different types of business owners. This varies from graphic design firms, diet supplements, oil exploration and leases.

It's also about staying current in the craft and purpose of your field. The velocity of change in Web site development is huge. Producers such as us, must keep up with the pace of change to be sure our work reflects well on you. A web site which does not appear current, is not helpful.

How we help

  • Design and develop web sites which will positively work well with search engine requirements;
  • Assist with content, turning humnan language into language the search engines need;
  • Develop strategies to make your web site do a good job for you on desk-tops and mobile devices;
  • Convert those visitors to leads.

We have been working with Vega Web Designs for over 5 years. As consultants ourselves we know how important it is to listen carefully to what clients want and then add your insight and guidance to help them achieve both their stated and sometimes unstated needs. Vega is a thorough professional who operates with integrity and listens carefully to what we are looking for and then helps translate that into effective solutions on the web. I can recommend Vega without qualification.
I have worked with Vega Web Designs on many occasions during the past decade. They have not only simplified all my computer based and web based technical needs, have offered solutions and creative ways of thinking about a situation that has made all of our collaborations a joy and successful. I have not only used their services for our own work but recommend him on every project and client I work with. His combination of integrity, creativity and insight is rare. He has become a dear and trusted friend.
About Vega Web Designs

Did you know most people spend about one and on-half seconds on any page of your web site?

Even if you take them by the hand (or more realistically, direct them over the phone), a second and a half.

What are they doing?

Well, who really knows what they're doing. You're job is to make sure you do not interfere with whatever they need in the sort amount of time they are devoting to your home page. It'sot unusual for people to lose sight of this, and common examples can be:

That's how we help.

  • Design and develop web sites which will positively work well with search engine requirements;
  • Use Social Media and Search Engines to drive traffic to your site;
  • Help you figure out to get the right visitors to your site;
  • Convert those visitors to leads.
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