Vega Web Designs
 

Vega Web Designs

We are a small company catering to small and mid-sized businesses.

We have done many projects and worked hard to make our clients successful.

Unlike many of our colleages and competetors we cannot do that wthout substantial input from our clients. We do many interviews to determine goals, desired outcomes, and even failurs. Some conversations might be uncomfortable.

That is why we are really not for everybody.

But if you imagine we might be able to work together, please learn a little about our company.

If you think you already know enough and would like to be in contact, please complete our really short contact form.

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What is a Landing Page?

Typically optimizing for Search Engines is working on your web site's products and services with a global perspective. You are optimizing for all that you do. We often hear that people do not want to leave anything on the table.

Landing pages start from the other end of the process; you draw people to very specific goods or services, and allow them to develop interest in the rest of what you do. It is another, and perhaps more effective way to help prospects develop the commitment and trust to become leads.

A Home Page

Typically your home page is in very broad terms all about you and your business.

And because you do or sell more than one product or service, your home page most likely will be about all of them. This is not a bad thing.

But also typically someone searching is not thinking in general terms. Even if they are looking for an attorney, most searches start out for a specific field of the law. This makes home pages difficult to index for searches. Too much information, not related to typical searches.

A Landing Page

Landing pages are not home pages.

They are not about many things.

Someone has searched for a very specific product.

A biker wants new cleats for her cycling shoes, and she knows the brand she likes. This is a picture of a search for a very specific product, and it is on one single web page.

One item. One page

Shimano Bicycle Cleat
Directing Traffic

When you've invested in optimizing your entire web site for Search Engines, and you are analyzing traffic patterns, it isn't unusual to still find not enough people moving beyond your home page. You need to take steps to get your visitors deeper into your site.

  • How we help:
    We work with your team to start thinking about why a stranger visits your site, and what they experience. Often home pages are very general in nature attempting to give a full view of all you do; unique visitors to your site have typically been searching very specifically. We will help you figure out how to get these unique visitors to the right place on your site quickly.
The 80/20 Rule

The 80/20 rule applies to many areas of business and landing pages just takes another look at how to use the rule. 80% of your business comes from 20% of your customers; 80% of your customers really only buy 20% of your products.

80% of the visitors to your site are only interested in that same 20% of your products. Is is critical to get them to the right 20% rapidly. This does not mean your should ignore the other 80% of your products or services. Landing Pages are a diligent effort to turn a unique visitor into a very interested lead.

  • How we help:
    We will ask you to do the same analysis your accountant asks. Once we understand traffic patterns, and where you really want site visitors to end up, we will begin planning an optimization program for just that segment of your business. The result will be very targeted hits to your site, convincing visitors you are delivering honest and accurate results for their searches.
Make your Visitors Leads

The heart of Search Engine optimization and developing Landing Pages is to rapidly build visitors' trust and committment and get toto convert themselves into leads and clients.

  • How we help:
    Developing leads from your web site starts with assuring your visitors you are addressing why they are at your site; making sure their search result is relevant. Very little gets a visitor to abandon a web site much more quickly than landing on a page which does not do that. We help you make sure your site visitors have gotten to the right place in just a few clicks.
 
 
The Contact Form

Properly developed Landing Pages are the first step to getting people to use the contact form. Perhaps the only way to get people to send you their contact information. How many times have you asked yourself, 'Why should I fill this out? How do I know what they're going to do with the information?'

Adding your contact form to a landing page encourages visitors because they have almost proven to themselves that it will result in a benefit. After all, they have brought themselves to this page, haven't thay?

  • How we help:
    We've built enough contact forms which have never been used to be as suspicious as anyone about using them. At the same time, we have learned some things which do get people to use them. We can work with you to develop some good reasons for your visitors to do it too.

Copyright © Vega Web Designs

Vision...
Vision...In the business world, your world, this starts with your dream, and then requires someone to work with you to turn it into a unique format, a web page.

At Vega Web Designs we have a blend of artistic and real world practical experience. And while we specialize in web site development and search engine optimization, we do that by imagining how to turn your vision into practical solutions.

How we help

  • Design sites ourselves or work with your graphics people to translate art into web pages;
  • Work with you to manage content choices so your site works well with all devices, works quickly and is still beautiful;
  • Help you imagine how to move a complicated project through all it's steps;
  • Complete your project on time and to your expectations.

I have worked with Vega Web Designs on many occasions during the past decade. They have not only simplified all my computer based and web based technical needs, they have offered solutions and creative ways of thinking about a situation that has made all of our collaborations a joy and successful. I have not only used their services for our own work but recommend him on every project and client I work with. Their combination of integrity, creativity and insight is rare.
It has been my privilege to know and work with Vega Web Designs for almost 15 years now. My company has used Vega's services to design and implement most of our company websites and repeatedly used them for all updates and modifications to those sites. I have always found Vega to be easy to work with, creative with ideas and technology, and timely in results. They would always bring fresh new ideas and inspirational designs to our projects and present them in a way that was logical and fitting for our Company's needs. They were also very versed in the most recent web technologies, which has helped us stay current in our site design and the way each of our sites works with the various browsers of the day.

Expertise...
Expertise is all about doing it, and having done it. And we've been doing this for a long time, and worked with many different types of business owners. This varies from graphic design firms, diet supplements, oil exploration and leases.

It's also about staying current in the craft and purpose of your field. The velocity of change in Web site development is huge. Producers such as us, must keep up with the pace of change to be sure our work reflects well on you. A web site which does not appear current, is not helpful.

How we help

  • Design and develop web sites which will positively work well with search engine requirements;
  • Assist with content, turning humnan language into language the search engines need;
  • Develop strategies to make your web site do a good job for you on desk-tops and mobile devices;
  • Convert those visitors to leads.

We have been working with Vega Web Designs for over 5 years. As consultants ourselves we know how important it is to listen carefully to what clients want and then add your insight and guidance to help them achieve both their stated and sometimes unstated needs. Vega is a thorough professional who operates with integrity and listens carefully to what we are looking for and then helps translate that into effective solutions on the web. I can recommend Vega without qualification.
I have worked with Vega Web Designs on many occasions during the past decade. They have not only simplified all my computer based and web based technical needs, have offered solutions and creative ways of thinking about a situation that has made all of our collaborations a joy and successful. I have not only used their services for our own work but recommend him on every project and client I work with. His combination of integrity, creativity and insight is rare. He has become a dear and trusted friend.
About Vega Web Designs

Did you know most people spend about one and on-half seconds on any page of your web site?

Even if you take them by the hand (or more realistically, direct them over the phone), a second and a half.

What are they doing?

Well, who really knows what they're doing. You're job is to make sure you do not interfere with whatever they need in the sort amount of time they are devoting to your home page. It'sot unusual for people to lose sight of this, and common examples can be:

That's how we help.

  • Design and develop web sites which will positively work well with search engine requirements;
  • Use Social Media and Search Engines to drive traffic to your site;
  • Help you figure out to get the right visitors to your site;
  • Convert those visitors to leads.
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